The 35th Annual Festival of the Chariots starting at Santa Monica Civic Auditorium and rolling into Venice Beach on July 31, 2011., with three fully decorated, four-story chariots leading a colorful parade toward the Ocean Front Walk Plaza.

The Festival of the Chariots includes a free feast for thousands, free entertainment and exhibits and booths all bringing together the finest in Indian culture. The festival celebrates Lord Jagannatha and is put on by the International Society for Krishna Consciousness (ISKCON). The Festival of the Chariots is now performed in every country across the world and dates back thousands of years to Jagannatha Puri, India.